Best Cruelty-Free Deodorants in the UK


Deodorant is a big part of our daily hygiene ritual. It’s a product used by all of us, several times a day by some.

In fact, some people own several of them—hands up if you got one in the gym bag, or at your partner’s, or lying around somewhere under the bed!

However, many deodorants contain harmful chemicals, are bad for the environment and can include animal by-products or have been tested on animals.

Non-natural and conventional deodorants can contain harmful chemicals including alcohol, parabens and aluminium chlorohydrate.

This compound has been implicated in negative impacts on health, and is even linked to breast cancer by some studies such as this one.

Therefore, it is important to be mindful of the impact that using this everyday product has on the environment and our bodies.

When choosing an eco-friendly deodorant, you will also want to determine whether it is cruelty-free.

PETA defines cruelty-free as a product that has not been tested on animals, and offers a comprehensive database of companies that they rate as OK.

If you want to keep smelling sweet without any animals harmed in the process, read on for a review of the best cruelty-free deodorants available in the UK.

Best Cruelty-Free Deodorants in the UK

1. The Natural Deodorant Co. Clean Deodorant Balm in Lemon & Geranium

The Natural Deodorant Co. is a relatively new brand that originated in London. They pride themselves on producing products that are 100% natural and free from preservatives, palm oil and artificial fragrances.

Their products are registered with The Vegan Society and are cruelty-free.

What’s more, their full-size pots are now plastic-free, so you can keep smelling great with no guilt!

Their balms are made of a combination of antibacterial magnesium and sodium bicarbonate for odour prevention, and coconut oil and shea butter to nourish the underarm skin.

They also have a range of scents, so there is something for everyone.

To use, simply massage the balm into the skin until its absorbed.


  • Fresh scent that neutralises any odour and still allows you to sweat
  • Long product life
  • Buttery, soft texture that melts into the skin


  • Relatively expensive
  • Not as quick and easy to apply as other products
  • May need reapplication throughout the day
  • May stain clothes, but these come off easily in the wash


2. Salt of the Earth Natural Deodorant

This is a simple and completely vegan friendly deodorant that is free from parabens, chemicals, alcohol and fragrances.

Salt of the Earth, a UK-based brand, have released a wide range of odour-preventing products, are recognised by vegetarian and vegan societies and pride themselves on being a leader in the natural deodorant industry.

This particular deodorant, the classic crystal stick, is made of only one ingredient: potassium alum, a natural mineral with antibacterial properties that has been loyally used as odour protection for centuries in the Far and Middle East.

It works by leaving a thin layer of the natural salts on the skin which prevents the formation of body odour.

To use, simply wet the stick and firmly rub it into the skin.


  • Great for sensitive skin
  • Long-lasting odour protection
  • Long product life, so it offers great value for money


  • To ensure the long-lasting effect, it’s important to really rub it into the skin
  • Completely scent-free, so if you are looking for something smelling a bit sweeter, maybe this deodorant is not for you.

This deodorant is available in over a thousand retailers in the UK, including Waitrose, Holland & Barrett, and independent stores and pharmacies.


3. PitROK W1060 Push-Up Crystal Deodorant

PitROK is a popular choice of completely natural stick deodorant made of ammonium alum and uses a similar concept to the Salt of the Earth crystal stick.

You can guiltlessly combat smelly underarms as they don’t use any animal products and don’t test on animals.

It comes in a convenient package, but the package is made of plastic so it’s not completely environmentally-friendly.

The brand also claims that the stick can be used under your foot to freshen those toes and keep your feet and shoes smelling great. They also have a variety of other products including spray-on and scented versions—check them out!


  • Long-product life and value for money
  • Long-lasting odour protection
  • Does not leave stains on clothes
  • Good for sensitive skin and fragrance free
  • Does not block pores


  • Plastic packaging
  • May cause skin irritation for a handful of users
  • Crystal may begin to adopt body odour after several months

This deodorant is available at several retailers across the UK including Boots, Superdrug and Waitrose.


4. Green People Aloe Vera & Prebiotics Deodorant

Green People Aloe Vera & Prebiotics Deodorant

Green People is a vegan-certified brand founded in the UK by a mother on a quest to find natural products suitable for her daughter with eczema.

Since then, it has blown up and they now offer a wide range of products that contain no synthetic chemicals, fragrances or colourants.

This product is a fuss-free roll-on, easy for those who are used to using existing non-natural deodorants.

The deodorant comes in a couple of scents. This particular one leaves a subtle chamomile and sandalwood smell—amazing!


  • Very easy to use
  • Refreshing roll-on with antibacterial properties
  • Does not prevent essential perspiration purpose
  • Great for sensitive skin
  • Light, fresh fragrance


  • Relatively expensive and average product life of two months (shorter than crystals)
  • Contains several non-natural ingredients (but product is up to 99% natural)
  • Plastic packaging


5. Salt of the Earth Pure Aura Natural Deodorant

This is the first scented deodorant produced by Salt of the Earth and it comes in an easy-to-use spray form.

The floral, sweet and fresh fragrance is made up of a combination of 15 natural botanical oils and extracts, ensuring your pits won’t get smelly!

It also has aloe vera to soothe the skin and honeysuckle, a natural antibacterial. It works just like their crystal sticks but in spray form.


  • Subtle, sweet scent
  • Does not leave any white marks
  • Long-lasting protection
  • Free from aluminium chlorohydrate, parabens and alcohol


  • Can take a short while to dry
  • Bottle is made of plastic
  • May need reapplication throughout the day
  • Relatively expensive


6. PitROK Berry Burst Roll-On Deodorant

This deodorant is similar to PitROK’s crystal push-up but in a roll-on form making it incredibly easy to use, and easy for those on the go. It also appeals to those of you looking for a scented deodorant to keep you feeling revitalised.

The fragrance is described as a fruity burst, and some of the natural ingredients include aloe vera and grapefruit seed extract so that you can feel soothed, fresh and protected all day.


  • Very easy to use
  • Long-lasting
  • Suitable for sensitive skin
  • Contains no aluminium, parabens and silicone
  • Good value for money


  • Fruity smell may not appeal to everyone
  • Scent may fade after a few hours
  • Plastic packaging


7. Mancave Eucalyptus Deodorant

Mancave is a British start-up company producing natural and vegan men’s grooming products that have been formulated and developed in the UK with an ethos of affordable luxury.

Although they are marketed towards men, there is no reason why everyone cannot use their products!

This deodorant is aluminium-free and made with natural acai fruit oil acting as a natural anti-bacterial, sure to prevent that odour coming through.

Other ingredients include eucalyptus, witch hazel and tea tree oil which have anti-inflammatories, anti-bacterial and moisturising properties.


  • Recyclable packaging
  • Fresh fragrance
  • No sulphates and parabens
  • Still allows your body to sweat
  • Easy to use


  • May irritate sensitive skin
  • May need reapplication throughout the day


8. Native Unearthed Natural Deodorant in Activated Charcoal

Native Unearthed uses only trusted natural ingredients in their products. This balm has an extra dash of activated charcoal to really ensure extra long-lasting odour protection.

Although the balm has some colour from the charcoal, it does not leave any stains.

It also has coconut oil to nourish the skin, shea butter for moisturising properties, and arrowroot and baking soda to neutralise odour.

There’s a subtle scent of lavender and rosehip, so you can feel fresh all day long.

They do have other scents available, so definitely check those out too! To use, simply massage a pea-sized about onto the skin.


  • Light and clean scent
  • Completely natural and cruelty-free
  • Great for sensitive skin


  • Balm melts in extreme heat
  • Can be a bit messy to use



So there you go! Eight absolutely cruelty-free deodorants for you that are both kind to animals and kind to your pits.

There is something for everyone, from fragrance-free to scented, from roll-on to spray, from crystal stick to balm. Whatever suits your daily hygiene routine!

If we had to pick, it would be The Natural Deodorant Co. Clean Deodorant Balm because it’s one of the top-rated natural deodorants on the market.

Not only is it cruelty-free, but their packaging is also eco-friendly.

Are there any cruelty-free deodorants you use that we have not mentioned? Do let us know, we would love to hear from you!

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